Since 1987, Discovery Channel, owned by Discovery Communications, has presented 'Shark Week' each summer. The week long series of shows promotes these endangered marine animals as man eating monsters, facilitating their mass slaughter with almost no public sympathy, nor protest.
The company has so effectively convinced their millions of viewers that sharks deserve to be hated, that many people think that sharks should be hunted to extinction. The company has created a wave of fear of the sea, in people who grew up watching Shark Week.
Discovery executives know exactly what they are doing, and call it 'shark pornography,' while they rake in billions of dollars. They excuse themselves by claiming they are only giving the public what it wants, but the public's love of horror shows has nothing to do with Discovery's responsibility for having made sharks the subject of that horror.
Through their dishonest use of sharks for profit in horror shows, Discovery is responsible for erecting a virtually impenetrable barrier to the protection of sharks from being massacred to extinction.
Until recently, even the dangers to sharks from overfishing was covered up by Discovery, because they considered conservation to be an unpopular subject.
Scientists who's work has been used for Discovery's Shark Week have found it twisted and misrepresented by the company. Shark Week is nothing more than tabloid journalism, and does not reflect modern scientific knowledge.
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From: THE SHARK GROUP http://groups.google.com/group/The_Shark_Group?hl=en September 3, 2009 Open Letter to the Discovery Network Object: Shark Week 2009, Discovery's Tribute to The Year of the Shark Mr. John Hendricks, Founder & Chairman, Mr. David Zaslav, President & CEO Sirs, We, The Shark Group, wrote to you in June, about the nature of the new programs created for Shark Week 2009. We were concerned that you were focusing once more on sharks as dangerous man-eaters, thus misleading your viewers about their true nature, and facilitating their mass slaughter with almost no public sympathy, nor protest. Not only did we not receive a reply, but the programs themselves were worse than their titles and advertising. You have misread and discounted your viewers in presenting such an extreme shark horror show, with absurd special effects. The contrast with your conservation message was so blatant that it has lost you your credibility. The reports received predom
When I was on Shark Week in 2004, I gave this message to their film crew and presenter, Mike DeGruy. But it was suppressed because it contradicted the dangerously stupid and bloody-toothed image of sharks that they wanted to convey. So it is now in a short video, along with the news that what is known about wild shark behavior has now been published. Sharks are not the cold and senseless monsters described by fisheries science and the media. They are ordinary animals, thinking about their lives, each one with a perspective that matters to him. The True Nature of Sharks is a full scale exploration of wild shark behavior. Drawn from fifteen years of observing sharks underwater as animals and individuals, it reveals a new dimension of understanding of their lives. This timely book will make the mysterious world of sharks come alive for you, and show you how the flexible and complex actions of the sharks reveals their conscious intelligence.
In 2014, Discovery Channel again followed its tried and true formula of using sharks to generate millions of dollars, by presenting them as monsters just waiting to get their teeth into the viewers. Discovery's angle seems to hinge on the fear people have of the unknown, and especially the unknown in the water where they swim. Shark Week has been so good at tweaking and magnifying this fear, that generations of viewers who grew up watching the show are afraid to go in the water. Yet, all over the world wild sharks are welcome visitors during shark dives. How is this possible, without the divers being torn apart? I asked divers to describe what they felt on finding themselves deep in the sea, surrounded by sharks, and they used similar words to describe their feelings. In every case, they spoke of being thrilled by the experience. Not frightened. Many expressed having a transcendent experience on meeting sharks for the first time, saying that nothing had prepared the