By convincing viewers that sharks are man eating killers just waiting to saw them apart, since 1987, the company has facilitated their mass slaughter, including in monster tournaments along the east coast of the US, with almost no public sympathy nor protest.
And now, even non-fishermen can participate in the massacre by consuming the flesh of endangered shark species in American restaurants devoted to the Shark Week carnage.
The sad outcome underlines how the Discovery Network has erected an impenetrable barrier to their protection, of which the larger species of sharks that are accessible to fishing, are threatened with imminent extinction.
It is daunting to look out at the sheer power of destruction exercised by just this one corporation, in the results of its work. Reflection on the mega death it has caused just chills your soul.